In my humble opinion, the ideal digital marketing flow for organizations like yours looks like this: You have an engaging website with strong Search Engine Optimization ⬇️ People find you on Google as they search for “church/school near me” ⬇️ On your website, you offer something of value in exchange for someone’s email ⬇️ […]
December 13, 2024
There are 3 primary benefits to doing a little spring clean of your email list: 1) If you’re paying per subscriber, you’ll save yourself some cash. 💵 2) Your open rate will improve and you’ll stay out of spam. 📬 Your email service watches your open rate to see if you’re delivering high-quality, interesting content. If it deems […]
September 6, 2024
Do you want to know one mistake I see churches and schools make that keeps their emails from getting opened – and read? ⚠️ Never put more than 3 punctuation marks in an email subject line. Especially, if those punctuation marks are exclamation points. Some people will argue that it increases a reader’s enthusiasm and […]
August 9, 2024
If you’re new to the newsletter: What is a lead magnet? A lead magnet is a digital resource you give away in exchange for someone’s email address. I wrote more about it in this newsletter. Last week I wrote 30 lead magnet ideas for churches. Find that here. Arguably, schools have even more reason to implement lead magnets […]
February 2, 2024
A while back, I wrote a newsletter about lead magnets. Read it here. 30,000 foot view if you don’t want to read the old newsletter: A lead magnet is some digital resource that you offer in exchange for contact information. Ex: You receive a 20% off coupon code when you sign up for Old Navy emails. […]
