30 lead magnet ideas for schools

If you’re new to the newsletter:

What is a lead magnet? A lead magnet is a digital resource you give away in exchange for someone’s email address. I wrote more about it in this newsletter.​

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Last week I wrote 30 lead magnet ideas for churches. Find that here.​

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Arguably, schools have even more reason to implement lead magnets in their marketing strategy. Let’s say a mom isn’t ready to book a tour, but she sure would love your printable snow day activity book.

Now you have her email and can invite her to your next open house.

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I’ve said it before, I’ll say it again:

Once you have someone’s email, you should give it the utmost respect. If someone you’ve never met gives you their email, avoid sending them the frantic 2-hour delay announcement. *immediate unsubscribe*

Have a separate email list for newbies and only send them things they would find relevant or valuable.

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Ok – here we go:

30 Lead Magnet Ideas for Schools

I can bet that your teachers already have these, or similar, files in their bag of tricks. Ask them!

1. Morning, lunch, and bedtime prayer cards
2. Alphabet flashcards featuring Bible words/characters
3. Local family activity guide (this one’s my favorite – compile a list of free/inexpensive family activities to do in your town)
4. Faith-based craft ideas ebook (think Sunday School crafts…)
5. Family game night guide
6. Family movie night guide
7. Creation-themed outdoor adventure guide/scavenger hunt
8. Parent/child conversation cards
9. Easy at-home science experiments
10. Guide for creating a successful AM/PM routine + devotions
11. Themed activity booklet (snow day, summer, etc.)
12. Digital escape room solved with Bible trivia
13. Storytime video series led by faculty members
14. Playlist of family-friendly music on YouTube
15. Recommendations for podcasts on parenting/family
16. C o l o r i n g p a g e s (so many options here)
17. Printable assignment tracker
18. Local events calendar for the quarter (include your own church/school events and make sure to mention when childcare is available)
19. Access to a password-protected resource library that teachers contribute to on a weekly basis
20. “Considering Christian Education?” ebook (cover the benefits of Christian education, differences between public education & your school, your school’s curriculum, your school’s approach to learning, etc.)

High school-specific:

1. Campus ministry guide for colleges near you
2. Local service project planning guide
3. Faith-based creative writing prompts
4. A week of devotions for students, athletes, or musicians
5. Book club starter kit
6. Virtual open house video
7. Academic goal setting worksheet
8. Youth financial literacy guide
9. Discount code for gear in your online store
10. Devotions for anxiety about big life changes/transitions

Anything spark your imagination? Try it out and let me know how it works!