The Blog Archive

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In my humble opinion, the ideal digital marketing flow for organizations like yours looks like this: ​ You have an engaging website with strong Search Engine Optimization ⬇️ People find you on Google as they search for “church/school near me” ⬇️ On your website, you offer something of value in exchange for someone’s email ⬇️ […]

Email Marketing

December 13, 2024

Build a newbie’s Know/Like/Trust factor with an email automation

(jump to the 💥 emoji to skip the backstory) I’m going to share a Google calendar tip in a second, but please read this as a lesson in communicating not in the method that you think you’re supposed to, but in the method that your audience prefers. This was born out of some recent confusion about the date and […]

Email Marketing

September 20, 2024

How to create a clickable calendar invitation

There are 3 primary benefits to doing a little spring clean of your email list: 1) If you’re paying per subscriber, you’ll save yourself some cash. 💵 2) Your open rate will improve and you’ll stay out of spam. 📬 Your email service watches your open rate to see if you’re delivering high-quality, interesting content. If it deems […]

Email Marketing

September 6, 2024

When’s the last time you cleaned up your email list?

Do you want to know one mistake I see churches and schools make that keeps their emails from getting opened – and read? ⚠️ Never put more than 3 punctuation marks in an email subject line. Especially, if those punctuation marks are exclamation points. Some people will argue that it increases a reader’s enthusiasm and […]

Email Marketing

August 9, 2024

Avoid this and stay out of email jail

If you’re new to the newsletter: What is a lead magnet? A lead magnet is a digital resource you give away in exchange for someone’s email address. I wrote more about it in this newsletter.​ ​ Last week I wrote 30 lead magnet ideas for churches. Find that here.​ ​ Arguably, schools have even more reason to implement lead magnets […]

Email Marketing

February 2, 2024

30 lead magnet ideas for schools