The Blog Archive

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I’m working on materials for my presentation at Mission & Ministry next week…While I’m at it, I thought I’d share this resource with you. Have you ever sat down to formulate a plan for promoting an upcoming event and thought… “Where should I begin?” Then… you get overwhelmed by all of your options, procrastinate, and […]

Email Marketing, Paid Advertising, Social Media

January 31, 2025

Event Promotion Timeline & Checklist

The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]

Copywriting, Email Marketing, Logo Design, Paid Advertising, Print Materials, SEO, Social Media, Website Design

April 5, 2024

7-Step Buyer’s Journey: Let’s apply it to churches & schools…

Email is more relevant now than ever!Here are 10 reasons why: 1) Sky-high engagement & conversion 💥 If you read one reason, read this one: According to Hootsuite, “As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.” That should cut deep as an organization […]

Email Marketing, Social Media

November 10, 2023

10 reasons why I choose email marketing over social media