It can feel yucky to set quantitative goals when your primary goal is to simply love people…I get that! The last thing we want to feel like is a used car salesman, just hustling to hit his quota. A SMART goal is Specific, Measurable, Achievable, Relevant, and Time-bound. Setting SMART goals and remaining true to […]
August 1, 2025
In my humble opinion, the ideal digital marketing flow for organizations like yours looks like this: You have an engaging website with strong Search Engine Optimization ⬇️ People find you on Google as they search for “church/school near me” ⬇️ On your website, you offer something of value in exchange for someone’s email ⬇️ […]
December 13, 2024
(jump to the 💥 emoji to skip the backstory) I’m going to share a Google calendar tip in a second, but please read this as a lesson in communicating not in the method that you think you’re supposed to, but in the method that your audience prefers. This was born out of some recent confusion about the date and […]
September 20, 2024
There are 3 primary benefits to doing a little spring clean of your email list: 1) If you’re paying per subscriber, you’ll save yourself some cash. 💵 2) Your open rate will improve and you’ll stay out of spam. 📬 Your email service watches your open rate to see if you’re delivering high-quality, interesting content. If it deems […]
September 6, 2024
Do you want to know one mistake I see churches and schools make that keeps their emails from getting opened – and read? ⚠️ Never put more than 3 punctuation marks in an email subject line. Especially, if those punctuation marks are exclamation points. Some people will argue that it increases a reader’s enthusiasm and […]
