30 lead magnet ideas for churches

A while back, I wrote a newsletter about lead magnets. Read it here.

30,000 foot view if you don’t want to read the old newsletter:

A lead magnet is some digital resource that you offer in exchange for contact information.

Ex: You receive a 20% off coupon code when you sign up for Old Navy emails.

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Please keep this in mind: Once you have someone’s email, you should give it the utmost respect. If someone you’ve never met gives you their email, avoid sending them the signup for Thursday’s potluck.

Have a separate email list for newbies and only send them things they would find relevant or valuable.

Children-Specific

Do you have a landing page for a VBS or summer camp? At the bottom of the page, say, “Sign up for email updates to receive ______ and $5 off your registration.”

1. A week’s worth of children’s bedtime devotionals
2. Bible fun-fact quizzes for kids
3. Printable coloring pages featuring Bible characters (Maybe you have a congregation member who is a talented illustrator… alternatively, you can search “public domain bible coloring pages” and use anything you find.)
4. Scripture-based crossword puzzles and word searches (Lots of online generators available)
5. Printable prayer journal for kids
6. Templates/instructions for at-home bible-themed crafts
7. Family-friendly recipe book with before-dinner prayers
8. Printable bookmarks with Bible verses
9. Bible-themed music playlist for children
10. Printable memory verse cards

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General/Other

On your homepage, add a lead magnet to your email signup. Say, “Sign up for weekly updates and receive _____ in your inbox right away.”

1. A week of daily devotionals on a popular topic
2. Guided prayer journal in PDF format
3. SOAP method study template (See below!)
4. Desktop wallpapers with Bible verses
5. Advent/Lent devotional calendar with daily scripture readings
6. Reflection prompts for personal devotion
7. Recorded Zoom Bible studies
8. A list of favorite Bible apps or devotional apps
9. A summer Bible reading challenge
10. Book recommendations from the Pastor
11. Bible timeline infographic
12. Study notes for popular Bible passages (including insight into the original language or historical context)
13. Yearly Bible reading plan
14. A word study template
15. Scripture memorization challenges
16. Bible commentary recommendations
17. Beginner Bible reading plan
18. Sermon notes template
19. Printable scripture cards and instructions for how to laminate them
20. Online Bible study resource recommendations

I made you a SOAP Method worksheet template. If you think your audience would enjoy this, slap your logo on it and give lead magnets a try yourself!

Customize the template