Do you struggle when you sit down to design a social media post?The blank page can be intimidating. You might know what you want to say, but you don’t know how to make it look. Take some time to do a little work up-front and move forward knowing you’ll always have a design to sit […]
December 20, 2024
There are a million things I love about my job, but logo design is near the top of the list.Watch me carry out my logo design process with Beautiful Savior (Oakley), one of the WELS 100 in 10 missions. I have permission from the pastor to share. 😉 Step 1: Understand the ClientDuring my Discovery […]
October 11, 2024
Here’s my weekly ad check-up checklist:If you run Google ads – either with “real” money or with the nonprofit grant – it’s wise to schedule routine check-ups to keep them running well. It doesn’t take more than 10 minutes each week. Once your campaign is up and running (I like this tutorial video), use this […]
July 12, 2024
Are trifold brochures still relevant? What are their weaknesses? What are their strengths? And how could we reimagine this classic marketing tool? Strengths: Weaknesses: With all that in mind, here are 3 ideas to get your gears turning: 1) Incentivize a visit to a QR code: “Scan this QR code for $5 off your soccer […]
June 28, 2024
The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]
