Imagine a “Who We Serve” tab on your navigation. When a visitor rolls over it, a list of locations appears. This is a “hack” typically used by local restaurants. Even if a small business doesn’t physically have a location in the area, they’ll list all the areas they deliver or host pop-ups/food trucks. Churches […]
November 17, 2023
Don’t tell yourself that you’re “bad at technology” when you’re trying to fight bad technology. Here are 3 signs you need to make a platform switch: 1) You dread & procrastinate making small changes You need to change a date on your Events page and you haven’t the slightest clue how to get there. You know […]
September 29, 2023
In 2023, people love to skim text. Honestly, with all the information bombarding us on a daily basis, it’s a form of self-preservation! I wrote a newsletter a while back about the 3-step process for writing a powerhouse “blurb.” Check that out here. But what do we do when there’s more information to share? 📝 […]
September 15, 2023
A 6-month routine to keep your website fresh and clean 🧼The more we can automate, the less we have to remember, and the more likely we’ll actually get ‘er done! There are 6 “upkeep” tasks we can do to keep our website looking great, working smoothly, and showing up in search. Month 1: Look at […]
August 25, 2023
This newsletter might be strange coming from a part-time brand designer, but hear me out: a rebrand isn’t always the silver bullet. Before diving in and committing to the investment, ask yourself these questions… 1) Do you just want everything to look prettier? 😍 Don’t confuse a bad aesthetic with plain-old chaos. A little organization can go […]
