A while back, I wrote a newsletter about lead magnets. Read it here. 30,000 foot view if you don’t want to read the old newsletter: A lead magnet is some digital resource that you offer in exchange for contact information. Ex: You receive a 20% off coupon code when you sign up for Old Navy emails. […]
January 26, 2024
Not every church or school has the resources needed to blow up the internet. Let’s start with the absolute basics and make sure we do them well. You have 3 jobs: 🌐 Maintain a high-quality website Your website should win employee of the month, every month. What does this mean? Your website should communicate who […]
January 19, 2024
(it is, of course, not actually trademarked) Subject Line: Avoid “Week of 1/8” syndrome… Make your subject line something unique and unexpected – this is your one chance to convince someone to open the message and see what’s inside. Devotional thought: Write a 3-5 sentence reflection on the sermon, a section of scripture, or something you’ve been […]
January 12, 2024
Email is more relevant now than ever!Here are 10 reasons why: 1) Sky-high engagement & conversion 💥 If you read one reason, read this one: According to Hootsuite, “As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.” That should cut deep as an organization […]
November 10, 2023
Create an email signature that links directly to your social channels! (With neat little icons and no ugly hyperlinks!) First, go to Canva to edit the basic templates I made for you. Add your logo or picture and change fonts/colors to match your brand. Save all images as PNG. Click to edit your main signature […]
