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(jump to the ðŸ’¥ emoji to skip the backstory) I’m going to share a Google calendar tip in a second, but please read this as a lesson in communicating not in the method that you think you’re supposed to, but in the method that your audience prefers. This was born out of some recent confusion about the date and […]

Email Marketing

September 20, 2024

How to create a clickable calendar invitation

Setting the stage: I am starting from a recorded livestream of the entire worship service. The video file is shared with me via Google Drive. I’m working with a MacBook Air, an iPad Pro, and a Canva Pro subscription. This is not a Canva tutorial, but a description of my workflow. Use YouTube to help you […]

Social Media

September 13, 2024

How I edit a sermon & get social media clips done in ~1 hour

There are 3 primary benefits to doing a little spring clean of your email list: 1) If you’re paying per subscriber, you’ll save yourself some cash. 💵 2) Your open rate will improve and you’ll stay out of spam. 📬 Your email service watches your open rate to see if you’re delivering high-quality, interesting content. If it deems […]

Email Marketing

September 6, 2024

When’s the last time you cleaned up your email list?

If you’re thinking of hiring someone to take photos (for print materials, your website, your social media, etc), it is wise to give the photographer what’s called a shot list: a checklist of photos you’d like to receive. The document includes a shot list for both church and school use cases. This link will force you to […]

Uncategorized

June 21, 2024

Getting pro photos taken? Here’s what to ask for…

We’ll start with some vocabulary you need to know: “Above the fold”: The section of your site your viewers can see right away without scrolling. In the past, best practices told web designers to have every important piece of information above the fold. That’s how we achieved the stunning creation (sarcasm) that is Apple’s original homepage: In 2024, […]

Website Design

May 24, 2024

The most crucial pixels on your website