It’s so overwhelming to build a webpage from scratch. Looking at that blank slate can be crippling – especially when you’re excited about an event or campaign and want it to be successful. Today I’m going to walk you through a killer formula for building a landing page that educates and excites viewers. Come back to this […]
July 28, 2023
Have you ever looked at your website through the eyes of a first-time visitor? If not, consider taking a few minutes to run a mini site audit. Here are a few things to guide your thoughts: “I’m new” button (or something similar) Check out Elevation Church’s website (a mega church near me). Notice the “Let’s tailor your experience” section. […]
June 30, 2023
Use these questions to drill down on your messaging and discover your unique audience. Communication, event planning, social-media-caption writing… it all gets easier when you’re comfortable talking about your organization’s unique “wheelhouse.” There’s no right or wrong answers. Get your staff talking about the following questions and productive conversations will happen. I promise. Printable Journaling Sheet If […]
May 19, 2023
Do you see any of these on your homepage? Keep reading 👇 ⛪️ CHURCH SITES Remove anything that’s too insider-specific. (Ex: volunteer sign-up forms, usher or Sunday school teacher schedule, copies of the newsletter, budget reports, links for online giving, the date for the next voter’s meeting, link to join a private Facebook group, you get the […]
February 10, 2023
You pay for both of them – so what’s the difference? I’ll sum it up here: Facebook Ad (a good choice – for some) ✨ Choose your goal: Awareness, Consideration, Conversion ✨ Those sound like good things, right? Well… 🫠 What they don’t tell you is that you need a gigantic audience to make a lot of these goals actually […]
