You all have really loved my Pinterest boards for business cards & brochures… It’s time to look at a whole bunch of merch inspo. π You’ll see a lot of wedding favors and wedding party gifts; these are just there to show you just how many products can be customized these days and get your […]
March 28, 2025
Sending out Easter postcards? Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scan Ideally, try to get the recipient to interact with the mailer. Choose an action that’s likely to pique your particular community’s interest. Here are a few ideas: β 2) […]
March 14, 2025
The “Buyer’s” Journey: How can we apply it to organizations that don’t have true π΅buyersπ΅? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]
April 5, 2024
In 2023, people love to skim text. Honestly, with all the information bombarding us on a daily basis, it’s a form of self-preservation! I wrote a newsletter a while back about the 3-step process for writing a powerhouse “blurb.” Check that out here.β β But what do we do when there’s more information to share? π […]
September 15, 2023
One of my favorite quotes is, “People don’t notice announcements, they notice consistency.” You can only have consistent communication when you give yourself enough of a runway. Rather than me trying to dream up a list of events and try to tell you how far in advance to start promoting them, I made a little […]
