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You all have really loved my Pinterest boards for business cards & brochures… It’s time to look at a whole bunch of merch inspo. 😍 You’ll see a lot of wedding favors and wedding party gifts; these are just there to show you just how many products can be customized these days and get your […]

Marketing

March 28, 2025

Custom merchandise inspiration

Sending out Easter postcards? Here are a few ways to squeeze the most possible value out of that pretty significant investment. 1) Incentivize a QR code scan Ideally, try to get the recipient to interact with the mailer. Choose an action that’s likely to pique your particular community’s interest. Here are a few ideas: ​ 2) […]

Graphic Design, Print Materials

March 14, 2025

Three ways to make the most of an easter postcard

The “Buyer’s” Journey: How can we apply it to organizations that don’t have true πŸ’΅buyersπŸ’΅? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]

Marketing

April 5, 2024

7-Step Buyer’s Journey: Let’s apply it to churches & schools…

In 2023, people love to skim text. Honestly, with all the information bombarding us on a daily basis, it’s a form of self-preservation! I wrote a newsletter a while back about the 3-step process for writing a powerhouse “blurb.” Check that out here.​ ​ But what do we do when there’s more information to share? πŸ“ […]

Website Design

September 15, 2023

A pro copywriter trick we all deserve to know

One of my favorite quotes is, “People don’t notice announcements, they notice consistency.” You can only have consistent communication when you give yourself enough of a runway. Rather than me trying to dream up a list of events and try to tell you how far in advance to start promoting them, I made a little […]

Marketing

August 18, 2023

How far in advance should you start marketing an event?