If you’re DIY-ing your website or you just want to try your hand at a tune-up, follow the steps below to start to improve your own SEO (Search Engine Optimization). We do these things so that Google can understand what your site is all about. The ultimate goal is that Google knows how to recommend your site […]
I’ve seen a lot of discourse about this issue recently. As a marketer, this has the potential to disrupt almost everything I’ve built my and my clients’ platforms on. But – keep reading to understand why you don’t have to worry: So what’s happening, exactly? Maybe if you’ve googled something recently, you’ve seen the AI […]
The “Buyer’s” Journey: How can we apply it to organizations that don’t have true 💵buyers💵? The Buyer’s Journey is a framework used by marketers to get inside their customer’s minds. Let’s learn about it (then apply it to churches & schools): Here are the 7 Stages: That might be insightful for mechanics, but what about […]
A 6-month routine to keep your website fresh and clean 🧼The more we can automate, the less we have to remember, and the more likely we’ll actually get ‘er done! There are 6 “upkeep” tasks we can do to keep our website looking great, working smoothly, and showing up in search. Month 1: Look at […]
When’s the last time you checked on your church’s Google profile?It may be the single most important thing you can do to get discovered by visitors… A Google profile is the little card that pops up when you search for a business or institution with a physical address – also called your Google My Business […]