Here’s the tiniest little tweak you can make to your YouTube videos to increase organic reach in your local area. Did you know? YouTube is the second largest search engine. Second only to Google Search itself. There’s some discourse about Google Images actually being second and YouTube being third. You can decide where you’d like to land. […]
April 4, 2025
If you’re DIY-ing your website or you just want to try your hand at a tune-up, follow the steps below to start to improve your own SEO (Search Engine Optimization). We do these things so that Google can understand what your site is all about. The ultimate goal is that Google knows how to recommend your site […]
January 10, 2025
I’ve seen a lot of discourse about this issue recently. As a marketer, this has the potential to disrupt almost everything I’ve built my and my clients’ platforms on. But – keep reading to understand why you don’t have to worry: So what’s happening, exactly? Maybe if you’ve googled something recently, you’ve seen the AI […]
December 27, 2024
Google’s search algorithm was leaked! It sounds like clickbait, but it’s not… this actually happened. There are a few thousand tidbits (14,014 to be exact) this leak revealed, but I’ll focus on the top 3 actionable insights that SEO experts are taking away from this: 1) Google spokespeople have been lying to us! Part 1… For a […]
May 31, 2024
Showing up on Google might be easier than you think. Follow these 3 steps to start taking intentional action to reach people who are already searching for what you have! 1) Choose a low-competition, long tail keyword. Woah… jargon alert. I’ll break it down: Low-competition: Do some googling to find a search term that doesn’t […]
