A while back, I wrote a newsletter about lead magnets. Read it here. 30,000 foot view if you don’t want to read the old newsletter: A lead magnet is some digital resource that you offer in exchange for contact information. Ex: You receive a 20% off coupon code when you sign up for Old Navy emails. […]
January 26, 2024
(it is, of course, not actually trademarked) Subject Line: Avoid “Week of 1/8” syndrome… Make your subject line something unique and unexpected – this is your one chance to convince someone to open the message and see what’s inside. Devotional thought: Write a 3-5 sentence reflection on the sermon, a section of scripture, or something you’ve been […]
January 12, 2024
Email is more relevant now than ever!Here are 10 reasons why: 1) Sky-high engagement & conversion 💥 If you read one reason, read this one: According to Hootsuite, “As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.” That should cut deep as an organization […]
