There are 3 primary benefits to doing a little spring clean of your email list: 1) If you’re paying per subscriber, you’ll save yourself some cash. 💵 2) Your open rate will improve and you’ll stay out of spam. 📬 Your email service watches your open rate to see if you’re delivering high-quality, interesting content. If it deems […]
September 6, 2024
I’ll be frank… if you’re the pastor, principal, or leader of your non-profit, this is a gigantic waste of your time. 🤷♀️ Additionally, you don’t know what you don’t know about web design and user experience (two fields you can get whole masters degrees in). It would be like me trying to write a sermon. That being said, I […]
August 30, 2024
Let’s dig into the pros and cons of breaking apart your two sites. PROS CONS I made this change for a church/school a while back. Since then, they’ve shared with me that they’ve seen far more school tour requests come through than they had in the past. Of course, this could be due to more […]
August 23, 2024
Ok, “emergency” might be a strong word… Let’s call it a “contingency plan.” Today, I’d like to encourage you to play a little defense. Think about this scenario… A staff member moved to a different call and was the only one with the password to the church’s Facebook page. It took weeks to regain access, […]
August 16, 2024
Do you want to know one mistake I see churches and schools make that keeps their emails from getting opened – and read? ⚠️ Never put more than 3 punctuation marks in an email subject line. Especially, if those punctuation marks are exclamation points. Some people will argue that it increases a reader’s enthusiasm and […]
