Here’s my weekly ad check-up checklist:If you run Google ads – either with “real” money or with the nonprofit grant – it’s wise to schedule routine check-ups to keep them running well. It doesn’t take more than 10 minutes each week. Once your campaign is up and running (I like this tutorial video), use this […]
July 12, 2024
What’s the deal with QR codes? Think of a QR code as a magic teleportation tool that zaps you instantly to any place on the web. 🚀 This tool is only usable if the device you’re using has a camera. What problem do QR codes solve? QR codes keep someone from having to manually type a link. […]
July 5, 2024
Are trifold brochures still relevant? What are their weaknesses? What are their strengths? And how could we reimagine this classic marketing tool? Strengths: Weaknesses: With all that in mind, here are 3 ideas to get your gears turning: 1) Incentivize a visit to a QR code: “Scan this QR code for $5 off your soccer […]
June 28, 2024
If you’re thinking of hiring someone to take photos (for print materials, your website, your social media, etc), it is wise to give the photographer what’s called a shot list: a checklist of photos you’d like to receive. The document includes a shot list for both church and school use cases. This link will force you to […]
June 21, 2024
We know it’s a good thing… but why? Here’s my take. Social media becomes integral to your organization by serving three primary functions. Metaphorically, it serves as a window display, a megaphone, and an open forum. Let’s unpack that… ​ As a window display… Most often, social media exists to serve the window shoppers. Let’s use a personal anecdote. […]
