The Blog Archive

Setting the stage: I am starting from a recorded livestream of the entire worship service. The video file is shared with me via Google Drive. I’m working with a MacBook Air, an iPad Pro, and a Canva Pro subscription. This is not a Canva tutorial, but a description of my workflow. Use YouTube to help you […]

There are 3 primary benefits to doing a little spring clean of your email list: 1) If you’re paying per subscriber, you’ll save yourself some cash. 💵 2) Your open rate will improve and you’ll stay out of spam. 📬 Your email service watches your open rate to see if you’re delivering high-quality, interesting content. If it deems […]

I’ll be frank… if you’re the pastor, principal, or leader of your non-profit, this is a gigantic waste of your time. 🤷‍♀️ Additionally, you don’t know what you don’t know about web design and user experience (two fields you can get whole masters degrees in). It would be like me trying to write a sermon. That being said, I […]

Let’s dig into the pros and cons of breaking apart your two sites. PROS CONS I made this change for a church/school a while back. Since then, they’ve shared with me that they’ve seen far more school tour requests come through than they had in the past. Of course, this could be due to more […]

Ok, “emergency” might be a strong word… Let’s call it a “contingency plan.” Today, I’d like to encourage you to play a little defense. Think about this scenario… A staff member moved to a different call and was the only one with the password to the church’s Facebook page. It took weeks to regain access, […]