If you’re new to the newsletter: What is a lead magnet? A lead magnet is a digital resource you give away in exchange for someone’s email address. I wrote more about it in this newsletter. Last week I wrote 30 lead magnet ideas for churches. Find that here. Arguably, schools have even more reason to implement lead magnets […]
February 2, 2024
A while back, I wrote a newsletter about lead magnets. Read it here. 30,000 foot view if you don’t want to read the old newsletter: A lead magnet is some digital resource that you offer in exchange for contact information. Ex: You receive a 20% off coupon code when you sign up for Old Navy emails. […]
January 26, 2024
Not every church or school has the resources needed to blow up the internet. Let’s start with the absolute basics and make sure we do them well. You have 3 jobs: 🌐 Maintain a high-quality website Your website should win employee of the month, every month. What does this mean? Your website should communicate who […]
January 19, 2024
(it is, of course, not actually trademarked) Subject Line: Avoid “Week of 1/8” syndrome… Make your subject line something unique and unexpected – this is your one chance to convince someone to open the message and see what’s inside. Devotional thought: Write a 3-5 sentence reflection on the sermon, a section of scripture, or something you’ve been […]
January 12, 2024
I haven’t gotten this nerdy in a while, so buckle up. No matter if you have a website that was coded from scratch – or created on a builder like SquareSpace, all sites are built with roughly the same building blocks. Your computer reads these blocks of code and display the shapes, colors, text, and […]
