The Church Marketing Playbook: Throwing Wide Open Your Digital Front Doors

It was an absolute pleasure to present at Wisconsin Lutheran Seminary this week. Here’s the description shared with attendees:

The Church Marketing Playbook: Throwing Wide Open Your Digital Front Doors

Within the next 4 to 40 months, you can confidently say you’ll be carving out Saturday mornings for church workdays, receiving emails titled, “Re: New lawnmower” from your grounds elder, and vacuuming cheerios off the red carpet in the back pews. Why? Because you care deeply about your message and want to see it represented well to your community. Are you equally as confident about the time, staffing, or money you’ll allocate toward representing your message online?

Expect a formulaic, no-nonsense, checklist-style approach to crafting a strong digital outreach strategy at any scale, no matter your resources.

The organizers were gracious enough to give me permission to share my talk with all of you. I hope you enjoy it!

Click to watch the recorded presentation

Click to print the handout

​

Remember that my audience was a group of pastors-to-be. You may have to take my recommendations and tweak them to suit your own unique context.