Maybe you’ve never thought about branding like this…
April 21, 2023
The “Magic of 7″ Principle that says someone needs to be exposed to your message 7 times before they’ll actually notice you. Read that newsletter here.
We’re working to make your “brand” more recognizable. So, let’s dig into my favorite part of branding… Copywriting.
Not copyrighting, copywriting.
Copy is all of the words you use on your website, socials, graphics, ads, bulletins, student handbook, etc…
Copywriting is the process of writing that copy.
It’s easy to think digital marketing = graphic design.
But, what you say is far more important than how it looks. I mean that!
Non-artsy people rejoice!
Just like you might have a guide for your fonts and colors, you can also create a guide for the copy, or words you use to represent your organization.
Here are 2 components of a Copywriting Guide:
+ a template for you! 💛
Brand Dictionary: A collection of commonly used words and phrases with their definitions… and incorrect usage of these terms.
Word Bank: A list of words that evoke the feeling you’d like to be associated with your organization… and a list of words that don’t.
This will all make sense when you see examples.
Here are 3 things to remember while you work on your guide:
1) Remember your audience. YOUR personal preference isn’t a factor here. What would resonate with your congregation? Your school families?
2) Keep it simple. If you can say something in 6 words, don’t use 11 words.
3) Take your time. Don’t sit down and do this in an afternoon. Poke at it over the next few months as you find yourself writing content.
Have you ever considered copy as a part of your “brand”? Would you want to read more newsletters on this topic? Let me know!
