20 minutes monthly to upkeep your website
August 25, 2023
A 6-month routine to keep your website fresh and clean 🧼
The more we can automate, the less we have to remember, and the more likely we’ll actually get ‘er done!
There are 6 “upkeep” tasks we can do to keep our website looking great, working smoothly, and showing up in search.
Month 1: Look at your Google My Business page to ensure everything is up-to-date, add new photos and update description
Month 2: Eliminate any “Orphan Pages” that have piled up (pages that are no longer relevant)
Month 3: Update content seen by the user: staff pictures and biographies, tuition costs, sermon series or Bible study archive, calendar events
Month 4: Google “(Church/School) in (my city)” in an incognito tab. Do you rank where you’d like? If not, choose one of the options below based on how much time you have:
1) GOOD – Add a keyword to each page of your site.
2) BETTER – Take 5 images on your site and change their file names to a keyword. Upload them to your site.
3) BEST – Re-write your metadata and page titles/subtitles (if your web host makes this easy) to include more keywords.
Month 5: Freshen up your homepage. What’s new around there? Make any changes you’ve been procrastinating.
Month 6: Check all links – do they go where they’re supposed to? Especially check links to outside websites or files. Make sure you’re not getting any “404 – Page not found” errors.
