Add more locations to your website (not just for multi-site)

Imagine a “Who We Serve” tab on your navigation. When a visitor rolls over it, a list of locations appears.

This is a “hack” typically used by local restaurants. Even if a small business doesn’t physically have a location in the area, they’ll list all the areas they deliver or host pop-ups/food trucks.

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Churches & schools can do something similar. The goal? To index on Google for as many applicable keywords as possible.

Here are some ideas for “locations” you already serve that you might not even realize you can add to your site:

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1) Campus ministry

Get the names & locations of the campuses you serve onto your site. Parents or students might be looking for a church community to plug into during this big transitional stage.

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2) Off-site Bible studies/growth groups/BIC classes

Do you ever travel to lead a Bible study or BIC class? Do your members hold growth groups in surrounding areas? Say that! A picture or two on this page would be super cool: your young adults group meeting at a coffee shop in the town over… your men’s group at the breakfast cafe 10 minutes north…

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3) Retirement communities/nursing homes you visit regularly

Imagine a middle-aged woman looking for a pastor to meet with her elderly mother. Get the name of the community/home onto your site so she can discover you! This pairs well with #5…

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4) Nearby military bases

Add the name of the base to your website. Many of these families will be looking for “church near ____ base” when they move into town.

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5) Carpools

Do you have members or students who carpool from somewhere further away? Add this as a location you serve.

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6) Neighborhoods

This is more applicable to an urban setting: consider listing neighborhoods within a walkable/bike-able radius (not just the one you’re in).

Even if you don’t have a regularly scheduled program in these areas, I would encourage you to put them up anyway. Add a simple, “Contact us for more information” to the end of the page and see what happens.

Try it & let me know how it impacts your organic search traffic!