The bare minimum marketing strategy

Not every church or school has the resources needed to blow up the internet.

Let’s start with the absolute basics and make sure we do them well.

You have 3 jobs:

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🌐 Maintain a high-quality website

Your website should win employee of the month, every month.

What does this mean? Your website should communicate who you are, what you’re about, and what you offer so well and so clearly that it could be considered a member of your team.

(Disclaimer: Obviously, human connection is preferable to digital connection. I just say this to get my point across as a digital marketer. 😉)

The site should also give the reader a reason to take action: subscribe to emails or book a school tour.

3 non-negotiable website features:

• Clean design
• Copywriting for your target audience
• Search Engine Optimization

If your website isn’t up to par, contract a professional to give it a makeover.

Then, you can follow this upkeep schedule that requires 20 minutes per month.

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📧 Send a weekly email

Sign up for a solid Email Service Provider (I <3 ConvertKit).

Segment your contacts into 2 groups: insiders and newbies.

Use my Perfect Email Template each week and tweak it slightly for each group.

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📌 Post on Facebook once a month (substitute with Instagram if your audience trends younger)

Post once per month (but make it good – no “fluff” posts allowed!). Tell a story, highlight an event, add tons of pictures of real people, or include a video.