Three ways to make the most of an easter postcard

Sending out Easter postcards?

Here are a few ways to squeeze the most possible value out of that pretty significant investment.

1) Incentivize a QR code scan

Ideally, try to get the recipient to interact with the mailer.

Choose an action that’s likely to pique your particular community’s interest.

Here are a few ideas:

• Scan for 7 SMS devotions leading up to Easter morning
• Scan to see the breakfast menu
• Scan for an email reminder on Good Friday
• RSVP for the egg hunt on Facebook
• Scan for Holy Week devotions for the whole family
• Sign up for Church Name’s weekly email devotion

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2) Give your other annual events a little real estate.

Especially if it’s your practice to send out regular mailers, begin creating brand recognition by mentioning your other annual events.

Less than 2% of recipients will take action (attend the event or scan the QR code) as a result of your mailer, but 72% of recipients will read it.

So—what’s the next best thing to attending or scanning the QR?

Leave a little breadcrumb that someone might remember 3 months from now when they see your soccer camp flyer… or 6 months from now when they get your Christmas mailer.

“Oh yeah, this is the church that does x…”

Down in the corner, on the back of the postcard, add something like:

3) Cut out half the text. Then, cut out some more.

Less is more when it comes to, well, almost every graphic ever! A block of text can make the human brain kind of shut down 🤖, so keep things brief.

Hit the high points and consider using small visual icons to represent as much as possible. Evaluate this…

…versus this…

The second one is much more easily digestible, yes?

4) + BONUS TIP: Design smarter, not harder.

If you’re not using one of the Foundation’s themes, and you’re not confident in your own design skills, use something that someone else has created:

• ​Search on Etsy: Easter church event graphics canva​
• Check out these Easter icons on Creative Market
• Join the Canva for Church Facebook group for inspo & really generous free designs

Share your Easter designs with me! I’d love to see them 😍