🤔 How many words do you have on your website’s homepage?
Is it the right number?
Find out:
Click and drag to highlight all the text on your homepage. Copy it.
Paste it all into this tool:
You want to shoot for 400-600 words. Read more about that number here (or just give it a google).
This is not a hard-and-fast rule, as confirmed in the article above. Instead, this is a healthy litmus test to make sure you’re providing enough information to engage the user on the other side of the screen (and teach Google what you’re all about).
Most homepages that come across my desk have between 25 and 100 words, which, in my opinion, is rarely enough to inform & engage.
If you find yourself far beneath 400 word threshold, think about content you could add to your homepage. Maybe a “Meet the Principal” section or a description of your current Bible study series…
If you find yourself far surpassing the 600 word guideline, consider what you could trim to make things more concise and digestible.
What are your thoughts? Do you feel you’re serving your target audience with a different number of words?