Do you have a social media emergency response?

Ok, “emergency” might be a strong word…

Let’s call it a “contingency plan.”

Today, I’d like to encourage you to play a little defense.

Think about this scenario…

A staff member moved to a different call and was the only one with the password to the church’s Facebook page. It took weeks to regain access, including multiple back-and-forths with Meta support (not fun).

Or… the church was never able to regain access and had to start a new profile altogether. This meant building all likes and follows back up from zero.

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Don’t let this happen to you! Here are 3 pieces to consider in your contingency plan:

1) Establish Multiple Administrators

Ensure that more than one person has administrative access to all social media accounts.

Why it’s important: If only one person has the password and they leave the organization or are unavailable, you could lose access to your accounts.

How to implement: Assign at least two trusted staff members as administrators for each account. Regularly review and update these permissions to make sure they’re current.

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2) Use a Password Manager

Utilize a password manager to securely store and share passwords among staff members.

Why it’s important: Password managers not only keep your passwords secure but also make it easy to update and share them with authorized personnel.

How to implement: Choose a reputable password manager, like Google, and train your staff on how to use it. Ensure that passwords are strong and unique for each account, and update them regularly.

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3) Create a Response Plan

Develop a clear plan for how to respond if your accounts are hacked, impersonated, or compromised.

Why it’s important: A quick response can minimize damage and restore control over your accounts.

How to implement: Outline steps like notifying all administrators, changing passwords immediately, and informing your audience about the breach and the steps being taken to resolve it.

⭐ Also consider bookmarking the Facebook Business Support center so you can access it quickly if something happens. It’s kind of a nightmare to find.

What are your thoughts? Have you ever run into a sticky social media situation? How did you resolve it?