Do you want to know one mistake I see churches and schools make that keeps their emails from getting opened – and read?
⚠️ Never put more than 3 punctuation marks in an email subject line.
Especially, if those punctuation marks are exclamation points.
Some people will argue that it increases a reader’s enthusiasm and will positively impact your open rates, but, in my experience, it means more emails get plopped right into spam.
Try this on your next email newsletter and compare your open rates to old emails with punctuation-heavy subject lines. Notice an improvement? Let me know!
