The cherry on top of a good landing page

So you have a landing page for your VBS, Science Camp, or Marriage Seminar. Maybe you followed my landing page formula… found here.

You launch it. You announce it to your people.

Crickets.

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We’ve all been there.

There are many ways to address this problem (first asking the question: Is this event/program right for my audience?), but I’ll share a simple solution today.

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On every landing page, you need to either have:

Incentive

or

Urgency

or

Both

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🏆 What does it look like to create a landing page with Incentive?

• “RSVP to receive $10 off your registration fee.”
• “Inquire and receive a printable Bible in a Year tracker.”

To summarize, the user gets a little prize for taking the desired action.

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⏱️ What does it look like to create a landing page with Urgency?

• “We can only accept 100 registrations!”
• “The deadline to register is this Friday.”

To summarize, the user is motivated to take an action soon if they want in.

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🏆 ⏱️ What does it look like to create a landing page with… both?

• “Receive $5 off if you register before May 1st.”
• “The first 50 to register receive a {school name} Under Armor quarter zip!”

To summarize, the user better take action soon if they want the little prize.

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You have to give people a reason to click on your Google form or take out their debit card in that moment. This little extra cognitive push makes all the difference.

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Give this a try on your next landing page and let me know how it goes!