3 ways to use social media without posting

Whether you post once a day or once a quarter, there are other ways to take advantage of social media. What are they?

1) Encourage UGC

What is UGC, exactly? It stands for User Generated Content. Example: I post an Instagram Story about how much I love a new restaurant down the road. The restaurant just got a few hundred exposures, but they didn’t have to lift a finger.

Create a culture where it’s not unusual for folks to document the fact that they attended a service or went to an event. You could do this with a silly photo-booth style displays at VBS or a custom hashtag for a big event.

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2) Make your account easy to find

If you don’t post very often, most hits on your social media profile are probably coming from direct searches.

Ex: Mrs. Smith mentioned a VBS event at her church to a friend in passing. Now, that friend is Facebook sleuthing to find out more. If she can’t find your page right away, that might put an end to her interest. It’s too much trouble to keep looking.

Make it easy for her to find your account by clearly stating the name of your organization and your location as the name on all your social profiles.

🙅‍♀️: Redeemer

👍: Redeemer Lutheran Church | Sacramento, California

See this newsletter about doing this on Instagram.

This carries into #3…

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3) Have one platform that is reliable & make it known

Maybe social media isn’t your jam. That’s ok. We can work on that.

Instead of spreading yourself thin, posting haphazardly on various socials, focus on a single platform: your website.

Then, whenever you do post on socials, mention that folks can stay up to date on your website. Push all traffic there.

You could make a case to me that an email newsletter could be your one platform as well. I’ll let you decide. 🤔

I’m a big fan of getting real about how much time and energy you can actually devote to social media. Then, you can make a plan to do the best you can with the resources you have today.