Are you posting just to post? Let’s self-assess…

I know, the social media machine is always begging us for more, more, more. It’s tempting to throw something up on Facebook/Insta just to check the box.

Let’s talk about some meaningful content pillars. How many of your posts fall into these buckets?

😃 Real people doing real things will always elicit a response. Consider asking for photo releases and taking more pictures.

⏯️ Video (iPhone quality is just dandy but it must be intentionally shot vertically for Reels & Stories)

📖 Original, relevant devotional content takes effort, but makes an impact. This type of thing is shareable – you’re capitalizing on the built-in network your followers already have.

🤳 Event recaps trump event announcements every time. Don’t tell people that they should attend, show them why they would want to.

👋 “If you’re new around here…” introductions/explanations are rarely used, but incredibly powerful. Introduce your staff, your services, your location, your routines, your story. Your existing audience will learn something new, and visitors to your page will feel welcomed from the get-go.

There are a few ways organizations have been duped by the social media gurus of the world. Here are 4 content pillars that, though they seem to “check the box” for daily posts, usually make negligible impact.

These aren’t inherently bad, but when they’re not combined with more meaningful content, the page can fall flat.

If they’re working for you, tell me about it. I’m always down to learn from what you’re doing.

🖼️ Lone quote or Bible verse graphics with no caption – usually using a repetitive design that’s recycled week after week

❓ Irrelevant engagement posts (Ex: Team pumpkin spice? Yes or no? Answer in the comments.)

📣 Incessant event announcements – 80% of your events should probably be announced via email – not social media. Outreach events would be the exception.

♻️ Regular reposts of other people’s materials seem like an easy “out” but really only push your audience off of your page. The algorithm attributes that boost to the original post, not your repost.

1 post/week that shines a light on your organization and the people you serve is better than daily posts that simply contribute to the noise of social media.

What are your honest thoughts about this? Do you disagree? Let me know!