3 alternatives to a full rebrand
August 11, 2023
This newsletter might be strange coming from a part-time brand designer, but hear me out: a rebrand isn’t always the silver bullet. Before diving in and committing to the investment, ask yourself these questions…
1) Do you just want everything to look prettier? 😍
Don’t confuse a bad aesthetic with plain-old chaos. A little organization can go a long way.
Your brand might not actually be that “ugly” – perhaps you just need to take what you already have, simplify colors and fonts, lay strict groundwork for communication, and stick to it.
You may also hire a designer to do a little “tidy” of your current logo and put together a brand guide for you – based on what you already have.
I’ve seen plenty of branding that isn’t super modern, but it is very consistent. Sometimes, that’s enough. 💛
2) Do you think this will help you reach young people? 👶
As the midwesterners say — “Ope.”
Yeah… as a young person myself – that’s not how this works.
Ok, I’ll be nice: Yes, in a way, this is true. If you have a vibrant community of young people in your church, or a clear path and vigor to develop one, then YES. Your branding should be a reflection of this.
However, if you’re banking on a minimalist logo bringing in the 20-somethings by the dozens, you may want to craft a more wholistic approach.
3) Do you oversimplify rebrand to equal new website? 🌐
My friend – you can create a new website whenever you please. You are free to quit your web host and move to a simple, beautiful template on a platform like SquareSpace or Wix.
Many traditional web hosts and content management platforms that were deployed 10 or so years ago are now just a silly way to spend way too much money for a so-so result.
I promise, with a few YouTube tutorials, you can do it. Or, if you want to pay someone to set up a website on a platform like this – it’s a one-and-done fee (and far less expensive than a full rebrand).
The goal of a rebrand should be to better communicate the objective of your organization in your community. (Read that again)
Think deeply about whether or not that is being accomplished with your current brand – and move forward accordingly.
If you’re still committed to rebranding, you’ll know it’s for the right reasons! 🙌
