Frequent and persistent communication – annoying or effective?

Recently, I signed up to receive communications from a new workout studio opening up near my house.

Their marketing was top-notch. 🔥 Can I share?

When I met the owner, she gave me a free water bottle

She sent me 14 texts (I never responded 🫣)

She called me 4 times (I never picked up)

She left 2 voicemails (I never called back)

I saw countless online ads

I received 6 emails

I saw their poster up at a coffee place I frequent

I happened to drive by the location at least a dozen times

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Finally, two months later, I signed up. And I’m loving it!

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Can you imagine how the manager felt – texting and calling me over two months?! She probably thought she was annoying me.

She wasn’t!

It wasn’t that I didn’t want to sign up. Clearly! I gave her my email and phone number!

Rather, it took that long for the conscious thought {Oh yeah, I need to sign up for that} to make its way to the top of my very busy mind.

If you pay close attention, you do this too!

Moral of the story: The next time you run a big event, think about increasing the frequency and persistence of your communication.

Check out the links below to save some time as you ramp up communication:

• If you’re looking for an SMS (texting) provider, check out this article.
• If you’re looking for a way to keep these calls and texts off of your personal number, look into Google Voice.
• Check out the best email service provider (in my humble opinion).

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⚡ TO BE CLEAR: None of the messages I received from this studio were exclusively about signing up. They offered me value: Here’s a discount code for your first month, here’s a bio about each instructor, here’s the class schedule, here’s a tour of the studio… ⚡

Offer value in every message and you’ll never annoy people.