Reflect an invaluable message with a high-quality logo. My goal is to design logos that are not only visually pleasing, but speak directly to your community context. Is your current logo pixelated or blurry, overly complex, unreadable, dated, made of clip art, or nonexistent? Sounds like a chance to get creative — my favorite.
Read my blog:
If you can’t answer these 6 questions,
you need a new logo…
Your website is the most valuable digital asset you have. My goal is to craft a user interface that reflects the welcoming visitor experience you've created at your church or school. This is your digital front door.
The best news? My highest priority is making sure you can easily use your site after our project is over.
Read my blog:
To-do List: 20 Minutes Monthly to
Upkeep Your Website
If you're counting email out, you're missing out. In a world consumed by algorithmic distraction, email is a more relevant communication platform than ever. Not convinced? Let's create a solid email marketing strategy (by writing emails people actually read) and see what happens.
Read my blog:
10 Reasons I Prefer Email
over Social Media
Sixty percent of 18-29 year-olds used a Search Engine to find their church. After a personal referral, Google is the most common way to find a church to join (Pew Research). When someone searches, "church near me," do they see you?
Read my blog:
4 Components of an Unstoppable
Google Profile
Sometimes you need to shout from the mountaintops. Give your event an extra push with targeted advertisements on social media and search engines. If you've ever felt like you've thrown money away on paid ads, let's talk about a better strategy. Most of my event campaigns cost less than $300.
Read my blog:
5-Step Weekly Checkup for
Your Google Ads
A Lutheran understands this: the words you use matter. Just like writing a sermon or lesson plan takes skill, so does writing for promotional materials and web pages. I consider the audience first and craft a message their ears are ready to hear.
Read my blog:
3-Step Process for Writing "Blurbs" for
bulletins, social media, or email
Create print materials that you're proud to distribute. With a little intention and inspiration, we can keep your printed materials in people's hands and out of the recycling bin.
Read my blog:
Alternatives to the Trifold Brochure
+ Pinterest Inspo
"To not engage people as they communicate digitally with the church is today's equivalent of ignoring people as they knock on the front doors."
I'm a self-taught marketing guru residing in Cincinnati, Ohio. After graduating college, I decided to chase down a passion that's been developing since my childhood afternoons spent on Microsoft Paint: helping churches and schools touch more lives using modern tools, effective design, and accessible education. My husband and I can be found sniffing out the best coffee everywhere we find ourselves: from Minnesota to Wisconsin to the Carolinas and back home. I take pride in my love for nonfiction, my extremely average half marathon time, and my Spotify playlist titles. Nice to meet you!
Biography
Biography
I’m a marketer first and a designer second. My priority is the strategy—the machine—behind the visuals. Can you track your site’s performance? Are you capturing attention on Google? Are you future-proofing your communication strategy? Are you adapting to algorithm changes?
When I recommend services, they’re tailored to your unique context. No two projects are alike because no two organizations are the same. I’ll ask questions like: What do you love about your mission field? What impact do you want to make in six months? In five years? Who will handle upkeep, and what support do they need? The result is a project aligned with your goals, resources, and capacity for long-term management.
Biography
vs. an agency
vs. Another designer
vs. D-I-Y
Philosophy
Experience
Philosophy
Though I earned my degree in a different field, I found myself browsing the business section of the bookstore and listening to entrepreneurship podcasts on my long runs. I began my professional marketing career after approaching a few small businesses in Cedarburg, Wisconsin, where I was living at the time. I joined the Multi-Language Productions—a branch of WELS World Missions—team shortly thereafter as a marketing consultant for TELL and Academia Cristo.
I began writing my weekly newsletter in January of 2023. Since then, I've grown my audience by 400% entirely organically and writing it remains my favorite part of my week. I made the transition to full-time self-employment in August 2024.
Biography
vs. an agency
vs. Another designer
vs. D-I-Y
Philosophy
Experience
Experience
A marketing or design agency usually has a lot of mouths to feed. That expense will fall on you. Additionally, an agency likely does not understand what it means to be a religious organization: what that means for your values, mission, and copywriting.
Maybe most importantly, an agency will likely build your website on a platform that only allows you to make changes via a CMS, or Content Management System. This means you'll likely only be able to change text and images on your own. All other changes (a new section, bug fix, or landing page) will require an expensive "mini-project" later down the line. You may even need to pay a retainer to reserve that developer time, even if you never use it.
Biography
vs. an agency
vs. Another designer
vs. D-I-Y
Philosophy
Experience
vs. an Agency
Hiring Me vs. an Agency
-Does this project include everything I need or will I need to hire someone else to complete it? Ex: They only deliver you a logo... now you have to hire a different person to make your website.
-Does this professional understand my community? How will they reflect that understanding?
-Is this project going to not only look pretty, but perform well? Do they understand SEO?
-When the project is over, who upkeeps it? Is the technology easy to use or will I pay for changes?
Does this professional have a plan for keeping open communication during the course of the project? Will we stick to a timeline?
- Does this project include everything I need or will I need to hire someone else to complete it? Ex: They only deliver you a logo... now you have to hire a different person to make your website.
- Does this professional understand my community? How will they reflect that understanding?
- Is this project going to not only look pretty, but perform well? Do they understand SEO?
- When the project is over, who upkeeps it? Is the technology easy to use or will I pay for changes?
- Does this professional have a plan for keeping open communication during the course of the project? Will we stick to a timeline?
Biography
vs. an agency
vs. Another designer
vs. D-I-Y
Philosophy
Experience
vs. an Agency
Hiring Me vs. a Designer
DIY should be your last resort, but I do recognize there are legitimate reasons to go that direction, such as lack of funds or a persnickety council. If you do find yourself D-I-Y-ing your logo, website, or marketing approach, shoot me an email. I'd be happy to hop on Zoom an talk you through some of the sticky parts.
DIY should be your last resort, but I do recognize there are legitimate reasons to go that direction, such as lack of funds or a persnickety council. If you do find yourself D-I-Y-ing your logo, website, or marketing approach, shoot me an email. I'd be happy to hop on Zoom an talk you through some of the sticky parts.
Biography
vs. an agency
vs. Another designer
vs. D-I-Y
Philosophy
Experience
vs. DIY
Hiring Me vs. Do-It-Yourself
Discovery
Proposal
Project
Answer a few questions online, meet with me for 30 minutes on Zoom, and let me do some brainstorming. Two weeks later, you'll receive a...
This document and accompanying video outlines all the services that would be applicable and beneficial to your ministry. If you agree, we'll move on to the...
Our work together will be divided into a few phases spanning a few months. We'll meet every other week throughout the project to discuss our progress.