I could get on my high horse and talk about how important it is to treat your digital presence much like you treat your physical location. Mow the lawn… Pick up the trash… Plant new flowers… Change your sign every week… I could go on… But, I’ll hold myself back… today. 😉 If you have an […]
May 3, 2024
Our attention spans are getting shorter by the day. That’s why website speed is an important consideration for digital marketers like me (and like you!). Google performed a study about the impact of slow load times on mobile, and the results are super interesting. Read more about the study here. This tells me that churches & […]
March 22, 2024
Google Analytics can be overwhelming. Let me show you exactly what’s important and where to find it. Don’t have Google Analytics installed on your site? Depending on where your site is hosted, it might be easier than you think. #1: Engagement Rate Your engagement rate is a quick “health check” for your site. 🩺 It […]
March 15, 2024
If you pay someone to maintain your website, here are some helpful talking points to use when you correspond: 1) How is my website performing on mobile? Mobile traffic (aka on-a-phone traffic) makes up 60+% of all web traffic globally. It’s important that your site is functional (and readable) on a tiny screen. 2) Tell […]
February 9, 2024
Not every church or school has the resources needed to blow up the internet. Let’s start with the absolute basics and make sure we do them well. You have 3 jobs: 🌐 Maintain a high-quality website Your website should win employee of the month, every month. What does this mean? Your website should communicate who […]
