The Blog Archive

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Am I up for the challenge? Let’s see how this goes. My word count begins now! (Emojis don’t count 😜) SEO: Search Engine Optimization AKA becoming Google’s ✨favorite website ever✨ ​ Someone just searched “church in madison wi.” ​ Google springs into action and finds the best websites to display, based on the following: ​ […]

SEO

August 4, 2023

Learn the basics of SEO in 250 words

It’s so overwhelming to build a webpage from scratch. Looking at that blank slate can be crippling – especially when you’re excited about an event or campaign and want it to be successful. Today I’m going to walk you through a killer formula for building a landing page that educates and excites viewers. Come back to this […]

Website Design

July 28, 2023

The Fail-Proof Landing Page Formula

Hang in there with me, ok friends? We’re going to do a little coding today! Why go through the trouble? Well, maybe you’re in this situation: You have an embedded YouTube video on your site that you update to display the most recent sermon. But, life happens – sometimes you forget to update the link. Sometimes […]

Website Design

July 21, 2023

Learn a little website code with me: Auto-update your latest YouTube video

KPI – Key Performance Indicator Our little secret 🤐 – You’ll sound like you realllyyy know what you’re talking about if you use the term “KPI” in a staff meeting. Take it from me. ​ KPIs are really important in marketing. These are the numbers that marketers watch closely to know if their work is paying […]

Marketing

July 14, 2023

What’s a KPI? Let’s brainstorm together…

Have you ever looked at your website through the eyes of a first-time visitor? If not, consider taking a few minutes to run a mini site audit. Here are a few things to guide your thoughts: “I’m new” button (or something similar) Check out Elevation Church’s website (a mega church near me). Notice the “Let’s tailor your experience” section. […]

Website Design

June 30, 2023

Is your website’s homepage tailor-made for newbies?