Let’s dig into the pros and cons of breaking apart your two sites. PROS CONS I made this change for a church/school a while back. Since then, they’ve shared with me that they’ve seen far more school tour requests come through than they had in the past. Of course, this could be due to more […]
August 23, 2024
Google’s search algorithm was leaked! It sounds like clickbait, but it’s not… this actually happened. There are a few thousand tidbits (14,014 to be exact) this leak revealed, but I’ll focus on the top 3 actionable insights that SEO experts are taking away from this: 1) Google spokespeople have been lying to us! Part 1… For a […]
May 31, 2024
We’ll start with some vocabulary you need to know: “Above the fold”: The section of your site your viewers can see right away without scrolling. In the past, best practices told web designers to have every important piece of information above the fold. That’s how we achieved the stunning creation (sarcasm) that is Apple’s original homepage: In 2024, […]
May 24, 2024
Our attention spans are getting shorter by the day. That’s why website speed is an important consideration for digital marketers like me (and like you!). Google performed a study about the impact of slow load times on mobile, and the results are super interesting. Read more about the study here. This tells me that churches & […]
March 22, 2024
Google Analytics can be overwhelming. Let me show you exactly what’s important and where to find it. Don’t have Google Analytics installed on your site? Depending on where your site is hosted, it might be easier than you think. #1: Engagement Rate Your engagement rate is a quick “health check” for your site. 🩺 It […]
