If I’m honest, I made this for myself… Whenever I design a Facebook ad, I find myself spending far, far too long looking up the dimensions and resolution that Facebook wants. Or – I end up using a Canva preset and somehow it’s wrong… then Facebook automatically crops it and I lose important words or end up […]
April 19, 2024
Not every church or school has the resources needed to blow up the internet. Let’s start with the absolute basics and make sure we do them well. You have 3 jobs: 🌐 Maintain a high-quality website Your website should win employee of the month, every month. What does this mean? Your website should communicate who […]
January 19, 2024
Whether you post once a day or once a quarter, there are other ways to take advantage of social media. What are they? 1) Encourage UGC What is UGC, exactly? It stands for User Generated Content. Example: I post an Instagram Story about how much I love a new restaurant down the road. The restaurant just […]
December 22, 2023
You guys have to check this out… It’s an AI-powered tool that helps you create step-by-step guides in the blink of an eye. Think of all the possibilities! This is more in the world of tech than marketing, but keep reading for some marketing-focused applications… Especially if you serve at a school, this is a must-try. This […]
November 24, 2023
Email is more relevant now than ever!Here are 10 reasons why: 1) Sky-high engagement & conversion 💥 If you read one reason, read this one: According to Hootsuite, “As of July 2023, the average engagement rate of an organic Facebook post ranges from 2.58% down to just 1.52%.” That should cut deep as an organization […]
