Ok, “emergency” might be a strong word… Let’s call it a “contingency plan.” Today, I’d like to encourage you to play a little defense. Think about this scenario… A staff member moved to a different call and was the only one with the password to the church’s Facebook page. It took weeks to regain access, […]
August 16, 2024
We know it’s a good thing… but why? Here’s my take. Social media becomes integral to your organization by serving three primary functions. Metaphorically, it serves as a window display, a megaphone, and an open forum. Let’s unpack that… As a window display… Most often, social media exists to serve the window shoppers. Let’s use a personal anecdote. […]
June 14, 2024
Let’s do a little compare/contrast exercise today, shall we? How does one advertise a church, Christian school, or nonprofit? Well, if you’ve been reading my newsletter for any amount of time, you know I will say that the answer will look different in every community. That’s a nice platitude, but what does it actually mean? Let’s […]
June 7, 2024
What’s a “link in bio” anyway? Instagram allows you to have one hyperlinked url in your Instagram bio. Otherwise, instagram does not hyperlink anything in captions. So – it’s the only way to easily get your audience to another location on the internet. If you’ve been using the link in your biography, you might enjoy this “next […]
May 10, 2024
If I’m honest, I made this for myself… Whenever I design a Facebook ad, I find myself spending far, far too long looking up the dimensions and resolution that Facebook wants. Or – I end up using a Canva preset and somehow it’s wrong… then Facebook automatically crops it and I lose important words or end up […]
