Did you know this about Instagram? Your “Name” is one of the only fields on your Instagram profile that is searchable! Most organizations put their name in the name field – which does, of course, make good sense. 🥴 However, if you change your name to something like, “Church in (your city),” you’re far more likely to get into the […]
Are you guilty? Read about a few Facebook faux pas and evaluate your current practices. Is there anything you could improve? Pick one or two to focus on this month. 1) Including links outside of Facebook (especially YouTube) Facebook is greedy for your attention. It will not show you posts that might take you off the platform […]
You’ve been reading about how to keep up a cohesive brand. Clearly, you care about this. But maybe others in your organization aren’t as aware of the importance of staying on-brand. What can you do to get your whole team on board? 1) Take responsibility. If your instructions to your staff/volunteers were essentially, “Be creative and […]
Odds are, you have a collection of helpers working on your social media, website, service slides, YouTube thumbnails, service folder covers… the list goes on… …and maybe each one of your helpers has a different idea about how those things should look… as a result, things can get a bit chaotic. What’s a Style Guide and how can […]