Whether you post once a day or once a quarter, there are other ways to take advantage of social media. What are they? 1) Encourage UGC What is UGC, exactly? It stands for User Generated Content. Example: I post an Instagram Story about how much I love a new restaurant down the road. The restaurant just […]
December 22, 2023
Part 2 of our series focuses on 20-somethings. Last week, I wrote about 4 ways to get retirees involved in marketing for your church or school. See that newsletter here. What about 20-somethings? Here are a few ideas: 1) Lucky you – there’s a college student majoring in Marketing or Graphic Design in your congregation. Offer them […]
December 8, 2023
Don’t worry, I’m not picking on retirees – this is a series! Over the next few weeks, we’re going to look at specific ways to get different groups of people involved in marketing for your church or school. I’ll be using generalizations – I know not every person in this demographic fits in the same […]
December 1, 2023
If you’re new around here, here’s some required reading: 4 Components of an Unstoppable Google My Business profile. As of October 2023, you can make that *5 Components. Here’s what they changed: You can now link your social media profiles directly to your Google My Business profile. Remember that Google likes to boost real, active businesses (and nonprofits) in […]
November 3, 2023
I know, the social media machine is always begging us for more, more, more. It’s tempting to throw something up on Facebook/Insta just to check the box. Let’s talk about some meaningful content pillars. How many of your posts fall into these buckets? 😃 Real people doing real things will always elicit a response. Consider asking […]
