The Blog Archive

To receive these articles weekly, subscribe to my free newsletter

Don’t go digital for digital’s sake. Go digital for the humans on the other side of the screen. Here are 10 ways that the internet intersects with traditional Word of Mouth interactions. 1) Write stuff that makes sense to share publicly. If someone reposts your graphic on their Instagram story, they, in essence, just sent that sentiment […]

Marketing

January 24, 2025

Word of Mouth still wins: 10 ways digital tools can bolster personal outreach

Do you struggle when you sit down to design a social media post?The blank page can be intimidating. You might know what you want to say, but you don’t know how to make it look. Take some time to do a little work up-front and move forward knowing you’ll always have a design to sit […]

Social Media

December 20, 2024

How to create your own set of social media templates

📼 WATCH THIS INSTEAD OF READING This has gone through many, many iterations, so I’m extremely excited to share with you that… …In the spring, I’m running a free training program teaching you how to manage a church’s digital landscape in about 5 hours/week. I’ll teach you: Pre-reqs (please be honest with yourself): Why free? I could […]

Marketing

December 6, 2024

Learn to manage a church’s digital landscape in ~5hrs/week

Are you making the most of Facebook Events? If you’re putting on any sort of outreach event in the coming weeks, I’d encourage you to take a few minutes to set up a Facebook Event. Then, use the list below to spread the word! You might be surprised how much visibility you can gain for free (or […]

Social Media

November 8, 2024

10 places to share your Facebook event

Churches and schools do a lot of link sharing. Think about it: sign-up forms, landing pages, devotional resources, Facebook events… Using phrases like “Click here” or “Learn more” on your website or social media pages isn’t always the most compelling way to communicate. In fact, those phrases can do more harm than good. Here are […]

Marketing

October 25, 2024

30 better ways to say “click here”