Let’s dig into the pros and cons of breaking apart your two sites. PROS CONS I made this change for a church/school a while back. Since then, they’ve shared with me that they’ve seen far more school tour requests come through than they had in the past. Of course, this could be due to more […]
August 23, 2024
I’ve written quite a bit about Google My Business… …because it’s massively important for your search engine optimization! Here are a few of my most read newsletters about GMB: 4 Components of an Unstoppable Google Profile Google’s New Update Gives You an Easy Win Maybe you’re on board for making these changes, but there’s just […]
July 26, 2024
Let’s do a little compare/contrast exercise today, shall we? How does one advertise a church, Christian school, or nonprofit? Well, if you’ve been reading my newsletter for any amount of time, you know I will say that the answer will look different in every community. That’s a nice platitude, but what does it actually mean? Let’s […]
June 7, 2024
Google’s search algorithm was leaked! It sounds like clickbait, but it’s not… this actually happened. There are a few thousand tidbits (14,014 to be exact) this leak revealed, but I’ll focus on the top 3 actionable insights that SEO experts are taking away from this: 1) Google spokespeople have been lying to us! Part 1… For a […]
May 31, 2024
Showing up on Google might be easier than you think. Follow these 3 steps to start taking intentional action to reach people who are already searching for what you have! 1) Choose a low-competition, long tail keyword. Woah… jargon alert. I’ll break it down: Low-competition: Do some googling to find a search term that doesn’t […]
