In 2023, people love to skim text. Honestly, with all the information bombarding us on a daily basis, it’s a form of self-preservation! I wrote a newsletter a while back about the 3-step process for writing a powerhouse “blurb.” Check that out here. But what do we do when there’s more information to share? 📝 […]
September 15, 2023
One of my favorite quotes is, “People don’t notice announcements, they notice consistency.” You can only have consistent communication when you give yourself enough of a runway. Rather than me trying to dream up a list of events and try to tell you how far in advance to start promoting them, I made a little […]
August 18, 2023
KPI – Key Performance Indicator Our little secret 🤐 – You’ll sound like you realllyyy know what you’re talking about if you use the term “KPI” in a staff meeting. Take it from me. KPIs are really important in marketing. These are the numbers that marketers watch closely to know if their work is paying […]
July 14, 2023
Recently, I signed up to receive communications from a new workout studio opening up near my house. Their marketing was top-notch. 🔥 Can I share? When I met the owner, she gave me a free water bottle She sent me 14 texts (I never responded 🫣) She called me 4 times (I never picked up) […]
June 9, 2023
Disclaimer: I’ve never tried this. BUT – I think it could work. Let me know what YOU think, or go for it and share your results! A Lead Magnet is an incentive, usually a PDF document, that you exchange for a piece of contact information. Example: I was looking for a printable calendar for my office and I […]
