Don’t go digital for digital’s sake. Go digital for the humans on the other side of the screen. Here are 10 ways that the internet intersects with traditional Word of Mouth interactions. 1) Write stuff that makes sense to share publicly. If someone reposts your graphic on their Instagram story, they, in essence, just sent that sentiment […]
January 24, 2025
Churches and schools do a lot of link sharing. Think about it: sign-up forms, landing pages, devotional resources, Facebook events… Using phrases like “Click here” or “Learn more” on your website or social media pages isn’t always the most compelling way to communicate. In fact, those phrases can do more harm than good. Here are […]
October 25, 2024
I’ve been a pretty outspoken AI hater to this point. Let the record show that I still am. However, I have found it to be a real powerhouse in a few specific contexts. Keep reading… 🛑 3 ways AI is not useful: As a replacement for any form of human communication (without disclosure) I recently got […]
September 27, 2024
What’s the deal with QR codes? Think of a QR code as a magic teleportation tool that zaps you instantly to any place on the web. 🚀 This tool is only usable if the device you’re using has a camera. What problem do QR codes solve? QR codes keep someone from having to manually type a link. […]
July 5, 2024
If you’re thinking of hiring someone to take photos (for print materials, your website, your social media, etc), it is wise to give the photographer what’s called a shot list: a checklist of photos you’d like to receive. The document includes a shot list for both church and school use cases. This link will force you to […]
