Churches and schools do a lot of link sharing. Think about it: sign-up forms, landing pages, devotional resources, Facebook events… Using phrases like “Click here” or “Learn more” on your website or social media pages isn’t always the most compelling way to communicate. In fact, those phrases can do more harm than good. Here are […]
October 25, 2024
I’ve been a pretty outspoken AI hater to this point. Let the record show that I still am. However, I have found it to be a real powerhouse in a few specific contexts. Keep reading… 🛑 3 ways AI is not useful: As a replacement for any form of human communication (without disclosure) I recently got […]
September 27, 2024
What’s the deal with QR codes? Think of a QR code as a magic teleportation tool that zaps you instantly to any place on the web. 🚀 This tool is only usable if the device you’re using has a camera. What problem do QR codes solve? QR codes keep someone from having to manually type a link. […]
July 5, 2024
If you’re thinking of hiring someone to take photos (for print materials, your website, your social media, etc), it is wise to give the photographer what’s called a shot list: a checklist of photos you’d like to receive. The document includes a shot list for both church and school use cases. This link will force you to […]
June 21, 2024
Here are 3 lessons (and applications) from one of my favorite marketing books: Growth Hacker Marketing by Ryan Holiday. It’s a quick read that I highly recommend – but if you want the highlights, keep reading: LESSON ONE “Products can and should be changed until they are primed to generate explosive reactions from the first people who […]
