A while back I posted in the WELS Intersections Facebook group offering to critique/improve a logo. I had a lot of interest, so THANK YOU if you submitted yours. If this newsletter gets a positive response, I hope to do more in the coming months. Our subject today is the logo for St. Mark Ministries in De […]
February 14, 2025
There are a million things I love about my job, but logo design is near the top of the list.Watch me carry out my logo design process with Beautiful Savior (Oakley), one of the WELS 100 in 10 missions. I have permission from the pastor to share. 😉 Step 1: Understand the ClientDuring my Discovery […]
October 11, 2024
I came across an article that excellently describes the relationship between designing a brand and gaining your audience’s trust. If you have time, it’s worth a read. Read it here If not, save it for later and browse 5 takeaways in my own words: 1) A good brand designer will give you more than a […]
July 19, 2024
As with most things, there’s a way to cut corners and a way to go wild. Let’s work to find your “goldilocks” solution. Remember that this is all my opinion – what’s right for you depends on your setting. 😫 TOO LITTLE – This might leave you wanting for more: Often, I hear of organizations like yours choosing to […]
March 29, 2024
Let’s use your logo to make a functional color palette. Pastor John Qualmann in Crossville, TN gave me permission to use his logo as an example. Thank you! If Pastor Qualmann only used the colors in his logo to create graphics, those graphics wouldn’t pass the contrast test. Why does contrast matter? Besides making things hard on the […]
