I came across an article that excellently describes the relationship between designing a brand and gaining your audience’s trust. If you have time, it’s worth a read. Read it here If not, save it for later and browse 5 takeaways in my own words: 1) A good brand designer will give you more than a […]
July 19, 2024
Let’s use your logo to make a functional color palette. Pastor John Qualmann in Crossville, TN gave me permission to use his logo as an example. Thank you! If Pastor Qualmann only used the colors in his logo to create graphics, those graphics wouldn’t pass the contrast test. Why does contrast matter? Besides making things hard on the […]
December 15, 2023
…with great power comes great responsibility. Find them here If you’ve right-clicked on a graphic and “saved as” before, you’re trying too hard. WELS provides their logo files for “Member congregations and schools—and pastors, staff ministers, faculty, teachers, staff members, laypeople, or design professionals acting on their behalf.” That’s a lot of people… and that’s […]
October 6, 2023
This newsletter might be strange coming from a part-time brand designer, but hear me out: a rebrand isn’t always the silver bullet. Before diving in and committing to the investment, ask yourself these questions… 1) Do you just want everything to look prettier? 😍 Don’t confuse a bad aesthetic with plain-old chaos. A little organization can go […]
August 11, 2023
It’s so overwhelming to build a webpage from scratch. Looking at that blank slate can be crippling – especially when you’re excited about an event or campaign and want it to be successful. Today I’m going to walk you through a killer formula for building a landing page that educates and excites viewers. Come back to this […]
