Here’s my weekly ad check-up checklist:If you run Google ads – either with “real” money or with the nonprofit grant – it’s wise to schedule routine check-ups to keep them running well. It doesn’t take more than 10 minutes each week. Once your campaign is up and running (I like this tutorial video), use this […]
July 12, 2024
Let’s do a little compare/contrast exercise today, shall we? How does one advertise a church, Christian school, or nonprofit? Well, if you’ve been reading my newsletter for any amount of time, you know I will say that the answer will look different in every community. That’s a nice platitude, but what does it actually mean? Let’s […]
June 7, 2024
If you don’t know, I work full-time for WELS World Missions with Multi-Language Productions. If you’ve heard of Academia Cristo or TELL, those are my people! Here are a few lessons I’ve learned over my few years of online marketing for these programs: 1) The best ads use the customer’s own words. Some of the […]
May 17, 2024
If you’re a bit of a numbers nerd like me, you might really like this. Remember: Google Ads are just bidding wars ⚔️ between different advertisers for the top spot. You’ll see a low and high end for each keyword – what you end up paying depends on the competition for the term, among other […]
