What’s an open rate and why do we want to improve it? An open rate is the percentage of people who received your email that actually open it. 20-30% is usually considered to be above average. 😲 Because you ROCK, my open rate is usually around 70%. (PS – Thanks for reading ❤️) If you have an […]
You put a lot of time and effort into your email newsletter every week, so I bet you want people to actually receive it… Have you ever had someone tell you they aren’t getting your emails (when they’re clearly subscribed to your list)? Odds are, your emails are ending up in their spam or promotions folder. […]