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Create an email signature that links directly to your social channels! (With neat little icons and no ugly hyperlinks!) First, go to Canva to edit the basic templates I made for you. Add your logo or picture and change fonts/colors to match your brand. Save all images as PNG. Click to edit your main signature […]

Email Marketing

September 22, 2023

How to make a clickable email signature

Curious? Let’s dive in! ​Zapier is a tool that “connects your work apps so you get more focus and less frustration.” Sign me up! Imagine this: all the apps and websites you use everyday (think Google Docs, MailChimp, Gmail, etc…) can talk directly with each other. Example: 👎 Before Zapier: You have a Google Form up on your […]

Uncategorized

June 16, 2023

Zapier is the best tool you’ve never heard of

Recently, I signed up to receive communications from a new workout studio opening up near my house. Their marketing was top-notch. 🔥 Can I share? When I met the owner, she gave me a free water bottle She sent me 14 texts (I never responded 🫣) She called me 4 times (I never picked up) […]

Marketing

June 9, 2023

Frequent and persistent communication – annoying or effective?

Disclaimer: I’ve never tried this. BUT – I think it could work. Let me know what YOU think, or go for it and share your results! A Lead Magnet is an incentive, usually a PDF document, that you exchange for a piece of contact information. Example: I was looking for a printable calendar for my office and I […]

Marketing

May 26, 2023

What’s a Lead Magnet? …and how could you use one?

What’s an open rate and why do we want to improve it? An open rate is the percentage of people who received your email that actually open it. 20-30% is usually considered to be above average. 😲 Because you ROCK, my open rate is usually around 70%. (PS – Thanks for reading ❤️) If you have an […]

Email Marketing

March 24, 2023

3 Ways to Improve your Newsletter’s Open Rate