Google Analytics can be overwhelming. Let me show you exactly what’s important and where to find it. Don’t have Google Analytics installed on your site? Depending on where your site is hosted, it might be easier than you think. #1: Engagement Rate Your engagement rate is a quick “health check” for your site. 🩺 It […]
March 15, 2024
Showing up on Google might be easier than you think. Follow these 3 steps to start taking intentional action to reach people who are already searching for what you have! 1) Choose a low-competition, long tail keyword. Woah… jargon alert. I’ll break it down: Low-competition: Do some googling to find a search term that doesn’t […]
March 8, 2024
So you have a landing page for your VBS, Science Camp, or Marriage Seminar. Maybe you followed my landing page formula… found here. You launch it. You announce it to your people. Crickets. We’ve all been there. There are many ways to address this problem (first asking the question: Is this event/program right for my audience?), but […]
March 1, 2024
Not every church or school has the resources needed to blow up the internet. Let’s start with the absolute basics and make sure we do them well. You have 3 jobs: 🌐 Maintain a high-quality website Your website should win employee of the month, every month. What does this mean? Your website should communicate who […]
January 19, 2024
“Paper is to write things down that we need to remember. Our brains are used to think.” -Albert Einstein Most of you just wrapped on a big week. If you’re reading in the future, today is December 29th – you do the math. 🎄 I’m sure you spent lots of time and mental energy on your […]
