Churches and schools do a lot of link sharing. Think about it: sign-up forms, landing pages, devotional resources, Facebook events… Using phrases like “Click here” or “Learn more” on your website or social media pages isn’t always the most compelling way to communicate. In fact, those phrases can do more harm than good. Here are […]
October 25, 2024
🤔 How many words do you have on your website’s homepage? Is it the right number? Find out: Click and drag to highlight all the text on your homepage. Copy it. Paste it all into this tool: WordCounter.net You want to shoot for 400-600 words. Read more about that number here (or just give it a google). This […]
October 18, 2024
After reading the subject line, you may have the misconception that I mean to create your own Facebook group for your church or school. No, I’m suggesting something much simpler than that. I’m referring to the Facebook groups that already exist as local community hubs. Ex: My two closest neighborhoods in Cincinnati have a Facebook group called “Oakley/Hyde Park […]
October 4, 2024
I’ve been a pretty outspoken AI hater to this point. Let the record show that I still am. However, I have found it to be a real powerhouse in a few specific contexts. Keep reading… 🛑 3 ways AI is not useful: As a replacement for any form of human communication (without disclosure) I recently got […]
September 27, 2024
(jump to the 💥 emoji to skip the backstory) I’m going to share a Google calendar tip in a second, but please read this as a lesson in communicating not in the method that you think you’re supposed to, but in the method that your audience prefers. This was born out of some recent confusion about the date and […]
