Disclaimer: I’ve never tried this. BUT – I think it could work. Let me know what YOU think, or go for it and share your results! A Lead Magnet is an incentive, usually a PDF document, that you exchange for a piece of contact information. Example: I was looking for a printable calendar for my office and I […]
May 26, 2023
Use these questions to drill down on your messaging and discover your unique audience. Communication, event planning, social-media-caption writing… it all gets easier when you’re comfortable talking about your organization’s unique “wheelhouse.” There’s no right or wrong answers. Get your staff talking about the following questions and productive conversations will happen. I promise. Printable Journaling Sheet If […]
May 19, 2023
The “Magic of 7″ Principle that says someone needs to be exposed to your message 7 times before they’ll actually notice you. Read that newsletter here. We’re working to make your “brand” more recognizable. So, let’s dig into my favorite part of branding… Copywriting. Not copyrighting, copywriting. Copy is all of the words you use on your website, socials, graphics, […]
April 21, 2023
There’s this thing in marketing called, “The Magic of 7.” This age-old principle says it takes 7 “touches” with an audience member for you to garner any attention at all. What does this look like? Seems like a lot, right? Nope, this is just the beginning. It takes all 7 exposures to get someone to say, “Oh, that thing. […]
April 14, 2023
Here’s how you can turn your sermon recording into content for all your platforms each week… +Canva templates to make your life easier! Social Media Pick a “highlight” clip – between 30 and 90 seconds – to distribute on social media. If you’re the pastor, you probably already have ideas about what section to use. […]
