Recently, I signed up to receive communications from a new workout studio opening up near my house. Their marketing was top-notch. 🔥 Can I share? When I met the owner, she gave me a free water bottle She sent me 14 texts (I never responded 🫣) She called me 4 times (I never picked up) […]
June 9, 2023
Disclaimer: I’ve never tried this. BUT – I think it could work. Let me know what YOU think, or go for it and share your results! A Lead Magnet is an incentive, usually a PDF document, that you exchange for a piece of contact information. Example: I was looking for a printable calendar for my office and I […]
May 26, 2023
Use these questions to drill down on your messaging and discover your unique audience. Communication, event planning, social-media-caption writing… it all gets easier when you’re comfortable talking about your organization’s unique “wheelhouse.” There’s no right or wrong answers. Get your staff talking about the following questions and productive conversations will happen. I promise. Printable Journaling Sheet If […]
May 19, 2023
The “Magic of 7″ Principle that says someone needs to be exposed to your message 7 times before they’ll actually notice you. Read that newsletter here. We’re working to make your “brand” more recognizable. So, let’s dig into my favorite part of branding… Copywriting. Not copyrighting, copywriting. Copy is all of the words you use on your website, socials, graphics, […]
April 21, 2023
There’s this thing in marketing called, “The Magic of 7.” This age-old principle says it takes 7 “touches” with an audience member for you to garner any attention at all. What does this look like? Seems like a lot, right? Nope, this is just the beginning. It takes all 7 exposures to get someone to say, “Oh, that thing. […]
