Am I up for the challenge? Let’s see how this goes. My word count begins now! (Emojis don’t count 😜) SEO: Search Engine Optimization AKA becoming Google’s ✨favorite website ever✨ Someone just searched “church in madison wi.” Google springs into action and finds the best websites to display, based on the following: […]
August 4, 2023
KPI – Key Performance Indicator Our little secret 🤐 – You’ll sound like you realllyyy know what you’re talking about if you use the term “KPI” in a staff meeting. Take it from me. KPIs are really important in marketing. These are the numbers that marketers watch closely to know if their work is paying […]
July 14, 2023
Have you ever looked at your website through the eyes of a first-time visitor? If not, consider taking a few minutes to run a mini site audit. Here are a few things to guide your thoughts: “I’m new” button (or something similar) Check out Elevation Church’s website (a mega church near me). Notice the “Let’s tailor your experience” section. […]
June 30, 2023
Are you guilty? Read about a few Facebook faux pas and evaluate your current practices. Is there anything you could improve? Pick one or two to focus on this month. 1) Including links outside of Facebook (especially YouTube) Facebook is greedy for your attention. It will not show you posts that might take you off the platform […]
June 23, 2023
Curious? Let’s dive in! Zapier is a tool that “connects your work apps so you get more focus and less frustration.” Sign me up! Imagine this: all the apps and websites you use everyday (think Google Docs, MailChimp, Gmail, etc…) can talk directly with each other. Example: 👎 Before Zapier: You have a Google Form up on your […]
