KPI – Key Performance Indicator Our little secret 🤐 – You’ll sound like you realllyyy know what you’re talking about if you use the term “KPI” in a staff meeting. Take it from me. KPIs are really important in marketing. These are the numbers that marketers watch closely to know if their work is paying […]
July 14, 2023
Have you ever looked at your website through the eyes of a first-time visitor? If not, consider taking a few minutes to run a mini site audit. Here are a few things to guide your thoughts: “I’m new” button (or something similar) Check out Elevation Church’s website (a mega church near me). Notice the “Let’s tailor your experience” section. […]
June 30, 2023
Are you guilty? Read about a few Facebook faux pas and evaluate your current practices. Is there anything you could improve? Pick one or two to focus on this month. 1) Including links outside of Facebook (especially YouTube) Facebook is greedy for your attention. It will not show you posts that might take you off the platform […]
June 23, 2023
Curious? Let’s dive in! Zapier is a tool that “connects your work apps so you get more focus and less frustration.” Sign me up! Imagine this: all the apps and websites you use everyday (think Google Docs, MailChimp, Gmail, etc…) can talk directly with each other. Example: 👎 Before Zapier: You have a Google Form up on your […]
June 16, 2023
Recently, I signed up to receive communications from a new workout studio opening up near my house. Their marketing was top-notch. 🔥 Can I share? When I met the owner, she gave me a free water bottle She sent me 14 texts (I never responded 🫣) She called me 4 times (I never picked up) […]
