The Blog Archive

It took me far too long to learn this: Sometimes when we look at a web page, we can tell that something is off, but we can’t put our finger on exactly what. This could be a host of things, but most often it’s a problem with the sizes of your text. Either the wrong proportions, […]

It was an absolute pleasure to present at Wisconsin Lutheran Seminary this week. Here’s the description shared with attendees: The Church Marketing Playbook: Throwing Wide Open Your Digital Front Doors Within the next 4 to 40 months, you can confidently say you’ll be carving out Saturday mornings for church workdays, receiving emails titled, “Re: New […]

I’m working on materials for my presentation at Mission & Ministry next week…While I’m at it, I thought I’d share this resource with you. Have you ever sat down to formulate a plan for promoting an upcoming event and thought… “Where should I begin?” Then… you get overwhelmed by all of your options, procrastinate, and […]

Don’t go digital for digital’s sake. Go digital for the humans on the other side of the screen. Here are 10 ways that the internet intersects with traditional Word of Mouth interactions. 1) Write stuff that makes sense to share publicly. If someone reposts your graphic on their Instagram story, they, in essence, just sent that sentiment […]

If you’re DIY-ing your website or you just want to try your hand at a tune-up, follow the steps below to start to improve your own SEO (Search Engine Optimization). We do these things so that Google can understand what your site is all about. The ultimate goal is that Google knows how to recommend your site […]